2. Information We Collect

We may collect the following categories of information:

• Personal Identifiers: Name, email address, username, and profile photo (optional).
• Device and Usage Data: IP address, device type, unique device identifiers, operating system, crash logs, and app usage statistics.
• Demographic Data: Age (if provided), language, country (approximate location).
• Content: User-generated content (e.g., quiz answers, game video recordings, feedback).
• Payment Information: Handled securely via Google Play and third-party payment processors. We do not store full credit/debit card numbers.

3. How We Use Information

We use your data to:

• Provide and personalize our app experience
• Enable Bible challenges, leaderboards, and gameplay features
• Improve performance, stability, and usability
• Communicate updates, offers, or service-related notices
• Ensure compliance with laws and safety guidelines

4. Firebase and Analytics

We use the following Google Firebase services:

• Firebase Analytics (basic usage tracking only; Google Signals is disabled)
• Firebase Crashlytics (crash reporting)
• Firebase Authentication (if used for login)
• Firebase Cloud Messaging (push notifications)

We do not enable ad personalization or demographic tracking through Firebase. No sensitive or personally identifiable data is stored without your permission.

5. AdMob and Advertising

Selah uses Google AdMob to display in-app ads. To comply with family-friendly policies:

• We use non-personalized ads for children under 13.
• We apply ad content filters (blocking violent, dating, gambling, or mature content).
• We use G-rated ads only (MaxAdContentRating = G).
• No behavioral or interest-based advertising is shown to children.

Ads are shown responsibly to support our app while ensuring a safe and appropriate experience for users of all ages.

6. CCPA Notice (California Users)

Under the California Consumer Privacy Act (CCPA), you have the right to:

• Access your personal information
• Request deletion of your data
• Know what information is collected and why
• Opt out of the sale of personal data (Note: we do not sell user data)

7. GDPR Rights (European Users)

If you are located in the European Economic Area, you have the following rights under GDPR:

• Access your data
• Correct or update inaccurate data
• Request deletion (“right to be forgotten”)
• Object to or restrict certain processing
• Receive a copy of your data (data portability)

To exercise these rights, email us at privacy@selahapp.com

8. Data Retention

We retain data only as long as necessary to:

• Fulfill the purposes in this Privacy Policy
• Meet legal or regulatory obligations
• Resolve disputes or enforce policies

We periodically review and safely delete unused or expired data.

9. Security

We use industry-standard security measures, including:

• Data encryption (in transit and at rest)
• Secure servers and access control
• Regular vulnerability scans and monitoring

No system is 100% secure, so please protect your account and device.

10. Third-Party Services

We may use third-party services for analytics, hosting, cloud functions, authentication, payments, and advertising. These services are strictly limited to essential functions and are bound by confidentiality and privacy agreements.

11. International Data Transfers

If you access our Services from outside the United States, note that your data may be processed and stored in the U.S. where privacy protections may differ.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted here with a new effective date. Continued use of our Services after updates constitutes acceptance of the revised policy.